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At Jluxe, we make activewear that is thoughtful, function led and designed to make you feel comfortable & confident, inside and out.
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At Jluxe, we make activewear that is thoughtful, function led and designed to make you feel comfortable & confident, inside and out.
jordan's story
Activewear for everybody
Overwhelmed by the limited un-catering activewear options and tired of the relentless self-criticism fueled by comparisons to airbrushed models on social media, the founder of Jluxe sought a different path.
Jordan envisioned a brand where empowerment and acceptance were at the forefront, a brand that celebrated bodies in all their diverse shapes and sizes.
Jluxe was born from a deep desire to honor the body's natural form, to cherish movement in all its forms, and to uplift women just as they are. This brand isn't just about workout clothing; it’s about creating a space where every woman feels special and recognised for her unique beauty.
Our mission at Jluxe is to celebrate every step you take, no matter how small, and to replace the pursuit of perfection with a passion for progress.
We offer thoughtfully designed, function-led clothing that ensures comfort both inside and out. We’re here to help you feel good in your body. Join us in a celebration of real bodies, real movement, and real progress