At J.LUXE.FIT, our mission is simple: to create activewear for everyBODY.
We are building a community that empowers everyone to embrace body positivity, be supported and feel confident when wearing activewear.
J.LUXE.FIT is a female-owned business that was created by founder and entrepreneur, Jordan Tuck when she was aged just 22 in the summer of 2020.
Jordan created the brand in response to an issue she experienced during her own weight-loss journey. As a curvaceous woman, Jordan was frustrated by the lack of well-designed matching activewear in her size that provided the support she wanted and the confidence she needed to wear in the gym. Existing products were either too flimsy and ill-fitting or unattractive, pushing her further away from her exercise and weight-loss goals.
Instead, Jordan decided to solve her own problem and after months of researching and testing the best fabrics, designs and samples, she launched J.LUXE.FIT and is now also three stone lighter.
The J.LUXE.FIT activewear collections are designed with our customers in mind and inclusivity is at our core.
We are committed to using ‘real’ women as models, to represent our community and help our customers visualise themselves in our products and buy with confidence.
Driven by one of Jordan’s personal goals, we have recently reached a huge milestone by launching a collection of activewear that includes sizes up to XXXL. This was the next step for our inclusive sizing strategy and we won’t stop there in our mission to develop plus size activewear that actually works.
J.LUXE.FIT has built a global brand, fulfilling orders worldwide, while creating an empowering community of women who support each other on their fitness journeys.