Gloucestershire start up activewear brand J.LUXE.FIT partners with influencer @Scarletts_world_ to promote body positive movement. #IAMSIZEME
J.LUXE.FIT - a supportive, size inclusive female activewear brand has partnered with a passionate influencer @Scarletts_world_ on its next sportswear collection launching to promote #IAMSIZEME movement – Empowering women to wear whatever size feels comfortable.
The campaign features women of all shapes and sizes wearing Scarlett’s edit. The collection has been designed to encourage women to wear whatever size they feel comfortable in, and embrace their shape, because everyone is different and shouldn’t be made to feel that size defines them.
The new collection which launches on 3 October 2021 and includes high waisted leggings, supportive sports bras and cycling shorts. It comes in a beautiful mocha colour, perfect for any autumn winter activewear wardrobe. Featuring J.LUXE.FIT’s signature side pockets on both the leggings and cycling shorts, the high rise, supportive squat-proof leggings do not compromise on quality and come at a very affordable price.
Scarlett has built a successful movement with her 30,000+ followers on Instagram, which empowers women to feel confident in whatever they wear, regardless of what the label says.
Scarlett comments “When I think back, I don’t remember a time when I was growing up and didn’t hate my body. I would cut the labels out of my clothes because my friends wore a size 8 or 10 and I had to get a 12 or 14 to fit my ‘larger’ frame in. It wasn’t until I turned 30 – and started to realise I wasn’t the problem.”
Scarlett continued “It wasn’t until I started thinking about how ALL our body shapes differ, yet we are collectively categorised into one size or another. Clothes are designed as a ‘one fit for all’ but our bodies are so unique. And that should be celebrated.
We are all beautifully different and WHY should we punish ourselves by trying to squeeze ourselves into downright uncomfortable clothing...When we could just wear the next size up or 3 sizes up IF IT LOOKS AND FEELS GOOD.
So teaming up with a body positive fitness brand just made complete sense. I am so proud of the designs we’ve worked on together and I just love the quality of the materials.”
Jordan Tuck, the founder of J.LUXE.FIT comments “Our brand is about helping women of all sizes to feel comfortable and confident when working out. And body positivity is at the heart of what we’re about, so working with a social media influencer who shares our values is really exciting. Together we aim to help women have a better relationship with their bodies and what they wear, especially when working out.”