INTRODUCING A New COLOURWAY IN YOUR FAVOURITE COLLECTION

MEET 'vivid'

As featured in

jordan's story

Activewear for everybody

At 18 I struggled to find activewear that actually fit. Seriously, most brands stopped at XL, and that just wasn't cutting it. Flimsy sports bras, leggings that just wouldn't stay put. It was seriously not fair that we are not represented in this size exclusive industry – so it was time for a change!

In late 2020 I started the brand with the dream of changing the industry to become size inclusive for all women, encouraging them to feel confident, empowered and supported. I wanted women to be able to look at JLUXE and see and feel represented. Showcasing real life, real women & real stories.