About JLUXE
At JLUXE, we design activewear with intention.
Every piece starts with a question:
What do women actually need that the industry still isn’t giving them?
Because for too long, activewear hasn’t been made for real bodies living real lives.
We exist to change that.
JLUXE creates problem-solving activewear designed to support you as you are today. Not the version of you you’re working towards. Not the version social media says you should be. Just you.
Our mission is simple.
To help every woman feel comfortable, supported and confident in movement.
Where it started
JLUXE was founded in 2020 by Jordan Lansdown when she was just 22.
After years of struggling with confidence following bullying about her weight and multiple surgeries related to Graves’ disease, Jordan found herself returning to movement but unable to find activewear that truly fit or supported her body.
Sports bras weren’t supportive enough.
Leggings didn’t stay in place.
Sizing rarely felt inclusive.
Most importantly, she didn’t feel represented.
So she created the brand she wished had existed.
JLUXE began with one goal
to make activewear that actually works for the women wearing it.
Designed with real women in mind
A community first approach
We work with real women from our community in our shoots.
We involve customers in product development decisions.
We listen before we design.
This means what you wear isn’t guessed at. It’s shaped by the women who wear it.
Inclusive by intention
Inclusivity isn’t a marketing message for us. It’s a design principle.
From the beginning, Jordan’s vision was to create activewear where more women could finally see themselves represented.
Today our collections extend up to XXXL and we continue working towards expanding access, improving fit and developing pieces that support more bodies properly.
Because representation shouldn’t be rare in activewear. It should be expected.
