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jordan's story
Activewear for everybody
Growing up, I faced constant bullying due to my weight and was diagnosed with Graves’ disease, leading to the removal of my thyroid and muscle issues. Despite these challenges, I turned to fitness to rebuild my strength. However, finding well-fitting, beautiful activewear was nearly impossible, as most brands only catered to smaller sizes. Frustrated by the lack of options, I launched JLUXE in late 2020 to create size-inclusive activewear that not only fits well but also makes women feel confident and empowered, celebrating real bodies and authentic stories.